Comments on: If I were Ronald McDonald… http://www.blog.littyhoops.com/2010/02/10/if-i-were-ronald-mcdonald%e2%80%a6/ Just another WordPress weblog Wed, 15 Sep 2010 06:10:32 +0800 http://wordpress.org/?v=2.8.6 hourly 1 By: Kevin Marshall http://www.blog.littyhoops.com/2010/02/10/if-i-were-ronald-mcdonald%e2%80%a6/comment-page-1/#comment-1430 Kevin Marshall Thu, 11 Feb 2010 06:51:08 +0000 http://www.blog.littyhoops.com/?p=365#comment-1430 I agree it's not a sustainable strategy, but there's also a point at which you should let the brand die ( <a href="http://cauvin.blogspot.com/2006/11/let-your-brand-die.html" rel="nofollow">http://cauvin.blogspot.com/2006/11/let-your-bra...</a> ) -- someone else recently posted about how companies like Microsoft should focus on the desktop and generating returns for investors instead of trying so hard to adopt (can't remember/find the specific post now, but it made a really good argument for not changing your core business in hopes of staying competative).<br><br>I also think that there are other companies out there that are trying to position themselves as the 'healthy fast food' company...subway was doing for awhile but seems to have dropped it a bit lately (though you could argue it was the single reason they grew into a powerhouse at all)...Boston Market was also a good fit for this niche but they never seemed to catch on for some reason (probably because Americans still value convenience/taste over healthy for the time being)...<br><br>But yeah - good/interesting things to think about... I agree it's not a sustainable strategy, but there's also a point at which you should let the brand die ( http://cauvin.blogspot.com/2006/11/let-your-bra... ) — someone else recently posted about how companies like Microsoft should focus on the desktop and generating returns for investors instead of trying so hard to adopt (can't remember/find the specific post now, but it made a really good argument for not changing your core business in hopes of staying competative).

I also think that there are other companies out there that are trying to position themselves as the 'healthy fast food' company…subway was doing for awhile but seems to have dropped it a bit lately (though you could argue it was the single reason they grew into a powerhouse at all)…Boston Market was also a good fit for this niche but they never seemed to catch on for some reason (probably because Americans still value convenience/taste over healthy for the time being)…

But yeah – good/interesting things to think about…

]]> By: littty http://www.blog.littyhoops.com/2010/02/10/if-i-were-ronald-mcdonald%e2%80%a6/comment-page-1/#comment-1429 littty Thu, 11 Feb 2010 06:41:50 +0000 http://www.blog.littyhoops.com/?p=365#comment-1429 One of the thoughts that led to this post is why does 'fast food' have to be so damn unhealthy. At some point that is going to hurt McDonald's more than it helps them (financially). Sure, you can argue that they are performing as well as ever and it hasn't effected them yet. I'm betting that it's NOT a sustainable strategy and believe they should enact change before there arm is twisted. That way they lead a movement instead of lagging behind. One of the thoughts that led to this post is why does 'fast food' have to be so damn unhealthy. At some point that is going to hurt McDonald's more than it helps them (financially). Sure, you can argue that they are performing as well as ever and it hasn't effected them yet. I'm betting that it's NOT a sustainable strategy and believe they should enact change before there arm is twisted. That way they lead a movement instead of lagging behind.

]]> By: Kevin Marshall http://www.blog.littyhoops.com/2010/02/10/if-i-were-ronald-mcdonald%e2%80%a6/comment-page-1/#comment-1428 Kevin Marshall Thu, 11 Feb 2010 03:37:56 +0000 http://www.blog.littyhoops.com/?p=365#comment-1428 Except that McDonalds is in the business of selling 'fast food' and while all of this would be great, it would completely change the core of their business (not something a large, established, and successful brand/business should ever really do).<br><br>But I do give you +1 for the momma's burger video...that's an all time great! :-) Except that McDonalds is in the business of selling 'fast food' and while all of this would be great, it would completely change the core of their business (not something a large, established, and successful brand/business should ever really do).

But I do give you +1 for the momma's burger video…that's an all time great! :-)

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