Comments on: March Madness On Demand Or On De Fritz?

By: dherman76

dherman76 — Thu, 22 Apr 2010 02:22:58 +0000

It really depends on the agency and brand in how they look at the property.
For us traditionally, it's been a multimedia approach (digital +
print/television) so it gets multiple teams involved. Because of this, we
basically have been able to secure larger budgets around the tournament b/c
there is more mediums getting involved.

By: littty

littty — Wed, 21 Apr 2010 16:00:41 +0000

Thanx Darren. Wonder how you view MMOD as an online property from a advertising/marketing perspective? Do you view it as similar to a television buy? At what point does a brand just buy the tournament and get exposure through all platforms?

By: dherman76

dherman76 — Wed, 21 Apr 2010 14:00:09 +0000

Brian – nice writeup. I don't know enough about the broadcasting business to know if this all makes sense but certainly interested to see how it plays out.