Comments on: Doing It Viral http://www.blog.littyhoops.com/2010/10/29/doing-it-viral/ Just another WordPress weblog Wed, 29 Feb 2012 17:22:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Danny http://www.blog.littyhoops.com/2010/10/29/doing-it-viral/comment-page-1/#comment-1486 Danny Mon, 01 Nov 2010 17:18:00 +0000 http://www.blog.littyhoops.com/?p=505#comment-1486 Brian/Community, Thanks for the thoughtful blog post and subsequent comments. While there have been many relevant points and comments, this one particularly hit home. The ability to execute- yes- the ONLY thing that matters. However, your question about how a program like this "fits in" with everything else we are trying to do as a business... That was my biggest struggle. The answers are not always clear and unless you are willing to take risks, can often be used as a way to rationalize not ever trying things in the first place. I, for one, was very concerned about this and might not have saw it through if acting alone. (That is why teamwork is key) It is a great example of a business decision that can not be made with the help of a good excel spreadsheet. The most important part of the analysis was first understanding exactly where our overall business was at this particular point in time. The analysis needed to be anchored to the present. I have a tendency to weigh the decisions based on where we want to be in the future, which is a very different analysis. At the end of the day, we listed out the pros and cons and the pros won. Anyway, if answers to these questions were clear in the first place, what fun would any of this really be? Danny BeenVerified.com Brian/Community,

Thanks for the thoughtful blog post and subsequent comments. While there have been many relevant points and comments, this one particularly hit home.

The ability to execute- yes- the ONLY thing that matters. However, your question about how a program like this “fits in” with everything else we are trying to do as a business… That was my biggest struggle.

The answers are not always clear and unless you are willing to take risks, can often be used as a way to rationalize not ever trying things in the first place. I, for one, was very concerned about this and might not have saw it through if acting alone. (That is why teamwork is key) It is a great example of a business decision that can not be made with the help of a good excel spreadsheet.

The most important part of the analysis was first understanding exactly where our overall business was at this particular point in time. The analysis needed to be anchored to the present. I have a tendency to weigh the decisions based on where we want to be in the future, which is a very different analysis. At the end of the day, we listed out the pros and cons and the pros won.

Anyway, if answers to these questions were clear in the first place, what fun would any of this really be?

Danny
BeenVerified.com

]]> By: Nate Westheimer http://www.blog.littyhoops.com/2010/10/29/doing-it-viral/comment-page-1/#comment-1485 Nate Westheimer Mon, 01 Nov 2010 14:37:00 +0000 http://www.blog.littyhoops.com/?p=505#comment-1485 Was an awesome move on the Been Verified guys' part. Was an awesome move on the Been Verified guys’ part.

]]> By: adamiss http://www.blog.littyhoops.com/2010/10/29/doing-it-viral/comment-page-1/#comment-1484 adamiss Mon, 01 Nov 2010 00:13:00 +0000 http://www.blog.littyhoops.com/?p=505#comment-1484 Definitely the direction I see PR going - and why it will continue to be meaningful (of course the publicist says that). Earned media at it's finest - and it starts with creative ideas for owned media. Definitely the direction I see PR going – and why it will continue to be meaningful (of course the publicist says that). Earned media at it’s finest – and it starts with creative ideas for owned media.

]]> By: Litty http://www.blog.littyhoops.com/2010/10/29/doing-it-viral/comment-page-1/#comment-1483 Litty Sun, 31 Oct 2010 22:42:00 +0000 http://www.blog.littyhoops.com/?p=505#comment-1483 Another thing worth noting. There's a pretty mature market to buy distribution through youtube, social media channels. This can easily be called viral but I don't think it's truly viral because the content producer is paying for distribution. Yet, it's the smart thing to do if you're executing a campaign on behalf of a client in which you need to deliver guarenteed views. Another thing worth noting. There’s a pretty mature market to buy distribution through youtube, social media channels. This can easily be called viral but I don’t think it’s truly viral because the content producer is paying for distribution. Yet, it’s the smart thing to do if you’re executing a campaign on behalf of a client in which you need to deliver guarenteed views.

]]> By: Litty http://www.blog.littyhoops.com/2010/10/29/doing-it-viral/comment-page-1/#comment-1482 Litty Sat, 30 Oct 2010 15:23:00 +0000 http://www.blog.littyhoops.com/?p=505#comment-1482 As I talk to more people, common theme is BV's ability to execute is very impressive. If you have confidence that you can efficiently try new things without disrupting your normal marketing operations it's allows for a lot of leeway to take chances. As I talk to more people, common theme is BV’s ability to execute is very impressive. If you have confidence that you can efficiently try new things without disrupting your normal marketing operations it’s allows for a lot of leeway to take chances.

]]> By: dherman76 http://www.blog.littyhoops.com/2010/10/29/doing-it-viral/comment-page-1/#comment-1480 dherman76 Sat, 30 Oct 2010 13:16:00 +0000 http://www.blog.littyhoops.com/?p=505#comment-1480 It's a case of being able to react quickly to the marketplace and BeenVerified was setup to do so. Most brands cannot. It’s a case of being able to react quickly to the marketplace and BeenVerified was setup to do so. Most brands cannot.

]]> By: JasonPeck http://www.blog.littyhoops.com/2010/10/29/doing-it-viral/comment-page-1/#comment-1476 JasonPeck Fri, 29 Oct 2010 18:09:00 +0000 http://www.blog.littyhoops.com/?p=505#comment-1476 There is a lot of gold to be mined in viral hits and trending topics. Kudos to BeenVerified for their efforts here. I actually saw the Antoine Dodson promo for their app this morning on Buzzfeed.com. Hilarious and well-done. There is a lot of gold to be mined in viral hits and trending topics. Kudos to BeenVerified for their efforts here. I actually saw the Antoine Dodson promo for their app this morning on Buzzfeed.com. Hilarious and well-done.

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