Comments on: Sexy Data http://www.blog.littyhoops.com/2011/08/01/sexy-data/ Just another WordPress weblog Wed, 29 Feb 2012 17:22:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: dherman76 http://www.blog.littyhoops.com/2011/08/01/sexy-data/comment-page-1/#comment-1504 dherman76 Wed, 03 Aug 2011 11:50:00 +0000 http://www.blog.littyhoops.com/?p=617#comment-1504 Great post, could have been 300 words shorter :) Data is not new.  We just have the tools, technology, and vision to shape it for marketing decisions - sometimes in real-time, other times in near-real time, and others... for medium term decisions.  The usage of data is extremely important for marketing decisions and lead to probably outcomes. One of the books I highly recommend you read is Competing on Analytics by Thomas Davenport.  He talks about the theory of rational expectations which is really interesting.  See this link:  http://www.darrenherman.com/2009/09/30/rational-expectations/ Great post, could have been 300 words shorter :)

Data is not new.  We just have the tools, technology, and vision to shape it for marketing decisions – sometimes in real-time, other times in near-real time, and others… for medium term decisions.  The usage of data is extremely important for marketing decisions and lead to probably outcomes.

One of the books I highly recommend you read is Competing on Analytics by Thomas Davenport.  He talks about the theory of rational expectations which is really interesting.  See this link:  http://www.darrenherman.com/2009/09/30/rational-expectations/

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