Wednesday, July 8th, 2009...12:13 am
Walking on Rainbows
I’ve been thinking alot about marketing and how social media is affecting traditional marketing tactics. I don’t want to get too into this idea in this blog post but did want to do my part to organically spread the word for one of my favorite products.
I’m sure there are thousands of different types of beach sandals that are comfortable and get the job done. Slipping on a pair of sandals is in itself a podiatric pleasure. No bending, no laces, nice weather, etc. Everybody loves sandals that they named a beach resort after them.
Eight years ago I discovered Rainbows. They are the perfect leather sandal. Within a matter of weeks of wearing them in, they will mold perfectly to your feet. Rainbows, quite simply, make walking a more enjoyable experience. They’re sturdy enough to be worn wherever you go but light enough to still be great for the beach or pool.
Rainbows are are manufactured in Southern California (San Clemente). I first encountered them when I moved to San Diego but didn’t think much about them at the time, figuring they were just another brand like Adidas or Reef’s. But then my friend Colby swore by them. He even gave me directions on how I could pick up a pair directly from the factory store (which is basically a beach hut) at a discounted price on my way back to San Diego from Los Angeles. I’ve worn Rainbow sandals religiously ever since. My last pair was pretty beat up so my little sis bought me a brand new pair for my birthday last year (which will be my third pair in 8 years).
The company takes a lot of pride in their durability and quality and offer’s a lifetime guarantee against any manufacturing defects. According to the website, the secret is in the specially formulated glue to keep layers together and the straps in place and the densities of sponge rubber with “memory” to mold to each individuals feet. Rainbows also has a fan page on Facebook with over 18,000 fans.
My sandal of choice is the Tan Leather Double Arch Wide Strap. It’s the basic sandal with a thicker bottom which provides more cushion and makes it feel like I’m walking on air. Wally and Hillman prefer the single layer as they both claim to have flat feet thus disqualifying them from the extra layer of goodness. I don’t really know much about the other products as everyone seems to stick to the basic model. Wy mess with perfection I guess.
A few disclaimers. The price for a pair seems to be rising (around $45) especially if you try to by them at a retail store. It also takes a few weeks to break in which may consist of potentially painful blisters that Little Guy compares to being stabbed in the foot with Shitaki knives. Sometimes if they get wet, the leather fades a bit turning your toes yellow. Wearing them in water is fine though and is even recommended as one way to help break them in.
Here is a the Rainbows sandals video on Youtube that has received the most views. Pretty fascinating huh.
If you don’t already have Rainbows, I hope this blog post turned you on to them. Leave a comment if you like or dislike rainbows. Also, let me know if you end getting a pair. Regardless, enjoy the summer.