Entries Tagged as 'marketing'

Thursday, August 25th, 2011

J.Litvack – In Stores Now!

If you happen to be so chic as to find yourself in the women’s shoe department at Bloomingdale’s in SoHo this week you’ll be able to check out the new J.Litvack footwear collection. Fresh from the docks of Portugal, the footwear line is also featured in NYC at Lord & Taylor and other boutique stores [...]

Monday, August 1st, 2011

Sexy Data

The cool kids in the digital world have been pumped by the innovations in social media and mobile apps over the last few years. There’s a big wide web full of friends, followers, circles, deals, apps, likes and +1’s. Us social media gurus in the know are often quick to preach to the digitally unenlightened [...]

Thursday, December 9th, 2010

Sportsvite Highlights

When I’m not blogging or watching St. John’s (and now the Knickerbockers) Basketball, I’m pouring most of my heart, soul and herniated L5-S1 vertabrate into Sportsvite. This summer I moved into the General Manager role which has brought a whole new slew of managerial responsibilities. It’s been an interesting challenge. As Aristotle might have once [...]

Friday, October 29th, 2010

Doing It Viral

You don’t have to be Mark Zuckerberg to realize super cool stuff on the web goes viral. When something is so catchy, fun or interesting, you just have to pass it on to all of your friends through email, social media, instant messages, etc. Digital communication makes it easier than every before to spread information [...]

Wednesday, July 21st, 2010

Digital Lebronomics

There’s been a firestorm of emotions, opinions and reactions (including the official Littyhoops take) in response to Lebron James decision to “take his talents to South Beach” and join the Miami Heat. James signed for approximately $15 million less than the maximum NBA contract in order to team with all-stars Dwayne Wade and Chris Bosh. [...]

Friday, July 16th, 2010

Ads Of The Future

I have issues with television commercials. Most notable is that they all pretty much suck. Sure, every now and then there’s a commercial that gives me a chuckle the first time I view it. Outside of the movie “The Sandlot” though, there are very few things I want to watch repeatedly, over and over again [...]

Thursday, March 4th, 2010

The Local Digital Marketing Conundrum/Opportunity

One of the most interesting business opportunities on the L-Hoops radar is the ability for small businesses to leverage digital to locally market to their customers. Put more plainly, how can the pizza place, neighborhood bar, barber shop, arcade, bowling alley or Japanese massage parlor use the web as a marketing tool to drive new [...]

Wednesday, February 10th, 2010

If I were Ronald McDonald…

I would change the world. I would do this by turning every one of McDonald’s 31,000+ worldwide restaurants into food centers that promote and embrace health, education and the environment. Those are three of the most challenging issues facing society today. They are causes that will become increasingly damaging in future generations if they are [...]

Friday, October 2nd, 2009

Making Money Digitally

I fell in love with the internet for the same reasons I love college basketball, literature, travel and New York City. They are all vast, endless worlds in which you can seemingly discover something new every single time you visit. It’s almost impossible to get bored. A new website/book/city/bar or ESPN Big Monday night match-up [...]

Wednesday, July 8th, 2009

Walking on Rainbows

I’ve been thinking alot about marketing and how social media is affecting traditional marketing tactics. I don’t want to get too into this idea in this blog post but did want to do my part to organically spread the word for one of my favorite products.     I’m sure there are thousands of different [...]