There’s been a firestorm of emotions, opinions and reactions (including the official Littyhoops take) in response to Lebron James decision to “take his talents to South Beach” and join the Miami Heat. James signed for approximately $15 million less than the maximum NBA contract in order to team with all-stars Dwayne Wade and Chris [...]
I have issues with television commercials. Most notable is that they all pretty much suck. Sure, every now and then there’s a commercial that gives me a chuckle the first time I view it. Outside of the movie “The Sandlot” though, there are very few things I want to watch repeatedly, over and [...]
One of the most interesting business opportunities on the L-Hoops radar is the ability for small businesses to leverage digital to locally market to their customers. Put more plainly, how can the pizza place, neighborhood bar, barber shop, arcade, bowling alley or Japanese massage parlor use the web as a marketing tool to drive [...]
I would change the world.
I would do this by turning every one of McDonald’s 31,000+ worldwide restaurants into food centers that promote and embrace health, education and the environment. Those are three of the most challenging issues facing society today. They are causes that will become increasingly damaging in future generations if they are [...]
I fell in love with the internet for the same reasons I love college basketball, literature, travel and New York City. They are all vast, endless worlds in which you can seemingly discover something new every single time you visit. It’s almost impossible to get bored. A new website/book/city/bar or ESPN Big Monday [...]
I’ve been thinking alot about marketing and how social media is affecting traditional marketing tactics. I don’t want to get too into this idea in this blog post but did want to do my part to organically spread the word for one of my favorite products.
I’m sure there are thousands of different types of beach [...]
I have two songs that have been stuck in my head for awhile now and it’s driving me crazy. As many of you know I’m musically challenged. If life was an opera I would be hanging out with Lenny in the field tending rabbits. So this is as nagging and annoying as a kernal [...]
